Market Strategies

The right method of sale depends on the property, the likely buyer audience, current market conditions and the seller’s priorities. Ray White Bream Bay will explain the available methods and recommend a strategy based on evidence rather than habit.

Advertised price

The property is marketed with an asking price. Buyers can decide whether to offer at, below or above that figure, and the seller can negotiate the price and terms. This method provides clarity but the initial price must be carefully considered.

Price by negotiation

No asking price is advertised. Interested buyers submit offers based on their view of market value and negotiate with the seller. This can suit property where an exact market response is difficult to predict, but the campaign still needs a clear strategy and active buyer follow-up.

Deadline sale

The property is marketed without an advertised price and buyers are invited to submit offers by a stated date. The campaign creates a defined period for buyers to act. The seller may be able to consider an offer before the deadline if the marketing and agency documentation allows it, so the process should be explained clearly to all interested parties.

Tender

Buyers submit confidential written tenders using the prescribed tender documents by the closing date. The seller may accept, reject or negotiate with a tender in accordance with those documents. Tender can provide a structured process for property with multiple value considerations or where confidentiality is important.

Auction

Auction creates a public, time-bound process in which buyers compete through bidding. The property is sold when bidding meets the reserve and the auctioneer completes the sale. Auction purchases are normally unconditional, so buyers must complete their due diligence before bidding.

Learn more through our buying at auction guide and current Bream Bay auction listings.

Choosing the right approach

We consider:

• The property’s location, features and likely buyer groups
• The level of comparable sales evidence
• Current competing listings and market momentum
• Whether timing, transparency or confidentiality is particularly important
• The owner’s preferred settlement and circumstances
• The marketing needed to create meaningful competition

Independent consumer information about methods of sale is available from settled.govt.nz.

Request a property appraisal or call Ray White Bream Bay on 09 433 0334 to discuss a strategy for your property.