Your Guide to Real Estate Marketing Strategies

At **Ray White Bream Bay**, we know there is a lot more to selling your house than simply placing a ‘For Sale’ sign in the front yard. We offer a range of marketing strategies to help you achieve the best possible price. Below, you can read more about the four major marketing strategies we use in the sale of New Zealand real estate.

Sale by Exclusive Agency

With this method, your property is placed in our hands as exclusive agents for an agreed period of time. As your exclusive agent, we are committed to actively marketing the property for sale. The property will be promoted to the market either with or without a predetermined asking price. The terms of the final contract can be changed as a consequence of negotiations with the buyer.

This method may be suitable if you are not in a hurry to sell and are prepared to wait until the right buyer comes along. However, without a set closing date, there is less urgency for potential purchasers to make an offer. This can sometimes lead to the vendor overpricing their home, which may eventually have a negative effect on the final price achieved.

Sale by Public Auction

The sale of property by auction is widely recognised as one of the most effective methods of achieving a premium price in the shortest possible time. This is achieved by:

• Marketing your property without a price, which eliminates the possibility of underselling or the negative impact of overpricing.
• Creating an impressive demonstration of your commitment to sell, with a targeted marketing campaign intended to attract specific buyers in the market.
• Building a sense of urgency. An auction date creates a clear deadline, yet still allows purchasers ample time to complete their own enquiries and arrange finance.
• Building a competitive environment. On the day of the auction, each potential purchaser can clearly see their competition, which often results in a premium price.

Sale by Tender

The marketing concept for this strategy is similar to that of an Auction, but it allows both you and the purchaser to achieve a sale with a greater level of confidentiality. In a Sale by Tender, a purchaser must complete a form and submit this together with a preliminary deposit to the agent before a determined closing date. As the seller, you may accept, reject, or further negotiate with whichever tender you wish.

A potential disadvantage is that a purchaser may impose conditions with their offer. The law also precludes the vendor from accepting offers prior to the close of tenders.

Set Date of Sale

This method is very similar to the Tender process but with a few key differences. All offers are written on the standard Law Society Sale and Purchase contract. There are no specific requirements regarding a deposit or the locking in of offers for any period after closure. You may accept offers prior to the set date (all parties are notified), and all offers are negotiated by the salesperson.