Realities of being on the Market

Once your property reaches the market, the campaign begins producing evidence. Enquiries, online engagement, inspections, buyer feedback, second viewings and offers all help show how the property is positioned against competing choices.

The launch period matters

Buyer attention is usually strongest when a property is newly listed. Presentation, campaign timing, accurate information and responsive enquiry follow-up should be ready from the start. If the campaign does not create the expected response, review the evidence early.

Buyer feedback

Feedback can be positive, neutral or critical. Individual comments should not be treated as the market on their own, but consistent themes can reveal issues affecting buyer confidence or perceived value. We will explain patterns and distinguish useful evidence from isolated opinion.

Open homes and private inspections

Keep the property prepared throughout the campaign. Secure valuables, medicines and personal documents, and do not allow unknown visitors to inspect without the salesperson. Private inspections may be arranged for qualified buyers who cannot attend an open home.

Offers

All written offers must be presented unless the seller has given lawful written instructions otherwise. An offer may include conditions, settlement requirements and chattel requests as well as price. Obtain legal advice before accepting or counter-signing an agreement.

Multiple offers

A multi-offer situation exists when more than one buyer is making an offer and the seller will consider those offers together. Buyers should be told that they are in a multi-offer process and given an opportunity to submit their best offer. The seller is not required to accept the highest offer or any offer.

Reviewing the campaign

Your salesperson should report activity and explain what it means. A review may consider:

• Online views, saves and enquiries
• Open-home attendance and private inspections
• Buyer feedback and objections
• Repeat visits and requests for documents
• Offers or indications of value
• New competing listings and recent sales

Decisions about marketing, method, timing or price should be made with this evidence in view.

If something goes wrong

Tell your salesperson promptly if advertising is inaccurate, signage is damaged or you have concerns about communication or access. If you cannot reach the salesperson, call the Ray White Bream Bay office on 09 433 0334.

For more preparation advice, read our home presentation guide and methods of sale overview.