Selecting a Salesperson

Choosing the right salesperson is an important part of selling property. The strongest fit is not necessarily the person who suggests the highest price or the lowest fee. Look for evidence, a clear strategy, communication you trust and the ability to represent your interests throughout the campaign.

Ask how the appraisal was reached

A useful appraisal should be supported by recent comparable sales, current competing listings and a clear explanation of how your property differs. Be cautious when a price range is not supported by evidence or appears designed only to win the listing.

Review the proposed marketing

Ask who the likely buyers are, how the property will be positioned and why each marketing channel is recommended. Good marketing should communicate the property clearly and create meaningful buyer engagement, not simply place an advertisement online.

Understand the method of sale

The salesperson should be able to explain advertised price, negotiation, deadline, tender and auction, including the advantages and trade-offs of each for your property. The recommendation should reflect the property and market conditions.

Consider communication and reporting

• How often will you receive updates?
• How will buyer feedback and enquiry be reported?
• Who conducts open homes and follows up buyers?
• How are offers and multi-offer situations handled?
• Who can you contact if the salesperson is unavailable?

Look at relevant experience

Review recent listings, sales, client feedback and experience in your location and property type. Local knowledge is valuable, but so are negotiation, campaign management and the ability to reach buyers beyond the immediate area.

Read the agency agreement

An agency agreement is legally binding. Understand the agency type, term, commission, marketing costs, cancellation provisions and any continuing obligations. The salesperson must provide the approved Real Estate Authority agency agreement guide. Obtain independent legal advice if you need it.

Meet the Bream Bay team

Explore our local sales team, review recent results, or request a free property appraisal.