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James Alexander

Licensee Salesperson & Auctioneer


Who is James Alexander?

You may have seen James around driving his yellow Jeep.

If you have ever had the pleasure of meeting James, you'll quickly understand what separates James from others.

His charisma, enthusiasm, quick wit and upbeat nature are a winning combination. Born in the East of London, you could say it’s in his DNA.

James has been in sales his entire life, for over 33 years, since he was 15 in fact and he’s very good at it. His real estate career began back in 2007 in the face of a recession. Arguably the hardest time to start a career in real estate. On reflection, he says, "It was the best time to start. You had to be tenacious, innovative and think outside the square”

It's that positive can-do attitude that made him rise to become one of the top agents in Bream Bay over his 7-year tenure (2007 - 2014). 

In 2014, lured by the mountain biking explosion, he moved to action-packed Rotorua and started all over again. Within 5 years he again became one of the top agents in Town and was awarded top salesperson for Ray White Rotorua, along with other awards for community involvement and the prestigious "Elite" badge only a select few in the Ray White Group internationally achieve.

James has incredible ability to connect and engage with all walks of life. His down to earth manner is his trademark.

James is also a vibrant Auctioneer. It's his passion, and it shows. James thrives on the pressure to perform and he delivers; renowned in the area for setting record street prices time after time. 

If you’re looking for an experienced salesperson that walks the talk, then watch how he works. View his videos to see how he presents someone’s most valuable asset in a way like no other, and observe one of his Auctions, in person or online, see how he does it with your own eyes. 

Backed a brand with over 115 years of experience. James’ infectious energy, humble nature, experience and expertise is an unbeatable combination. 

If you want the best in the business, call James. You'll be glad you did. 021 878 178

Ray White Bream Bay & Waipu


  • Overall Sales Person of the Year Ray White Bream Bay & Waipu 2022/2023
  • Auction Marketer of the year 2022/2023
  • Ray White Premier Performer 2022/2023
  • Ray White Elite Performer 2021/2022
  • Salesperson of the Year - First 2021/2022
  • Auction Marketer of the Year 2021/2022
  • Supreme Service Award 2021/2022
  • Ray White Premier Performer 2021/2022
  • Auction Marketer of the Year 2020/2021
  • Salesperson of the Year - Second 2020/2021

Ray White New Zealand


  • 2023/2024 - Elite Performer
  • 2022/2023 - Elite Performer
  • 2021/2022 - Elite Performer
  • 2020/2021 - Premier Performer
  • 2018/2019 - Premier Performer
  • 2017/2018 - Premier Performer
  • 2017 - Elite Performer (NZ)
  • 2016 - Premier Performer (NZ)
In the market

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